Book: Google Analytics, September2006, by Mary E. Tyler and Jerri Ledford.
Discusses basic analytics, AWStats (afree web analytics tool) browser and dashboard, setting up Google Analytics,Google Analytics settings dashboard, filtering your data, AdWords integration,the executive dashboard, the marketer dashboard, the webmaster dashboard, uniquevisitor tracking, visitor segmenting, marketing campaign results, search enginemarketing, content optimization, commerce tracking, revenue sources and productmerchandising
